Ellen DeGeneres and Blake Lively Will Be Competitors Soon

Photo: Getty Photo: Getty

Move over, Gwyneth Paltrow and Jessica Alba! Besides Reese Witherspoon entering the lifestyle brand business soon with her Draper James label, there’s also going to be Ellen DeGeneres and Blake Lively to contend with.

Blake’s lifestyle brand will be called Preserve, according to E!, and will launch next week.

“Preserve will focus on artisans and products, many handmade one-of-a-kind items all selected by Blake,” their source reports. “Items will be available for purchase through the site. Preserve is all about storytelling through video. Blake will be in some of these videos.”

Meanwhile, Ellen is launching her lifestyle brand E.D. soon (her nickname bestowed by wife Portia De Rossi) and it doesn’t sound like she’s messing around.

The home decor lover and talk show host is partnering with J. Christopher Burch, founder of C. Wonder, to create her product collection that will include home, fashion and pet items.

“I wouldn’t be doing this if I didn’t want it to be the biggest brand name that you can imagine,” Ellen told WWD. Gwyneth must be shaking in her Nicholas Kirkwood stilettos!

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