You’ll Never Guess What Reese Witherpsoon is Adding to Her Resume
If you’re in love with Reese Witherspoon’s style and Southern flair, get your credit card ready. The actress is the latest celebrity to launch her own lifestyle brand that has yet to be named. Women’s Wear Daily announced that Reese hired C. Wonder president Andrea Hyde to be the CEO of her lifestyle company that will be an “omnichannel venture, which will emphasize Witherspoon’s Southern roots and personal style” and will launch in 2015.
While we’re still in the dark regarding what products her brand will offer — although we’re hopeful about monogrammed stationery and pretty kitchen products — we wonder what Reese will do to diversify her brand from other celebrity lifestyle brands.
So who is the Oscar-winning actress and mother of three following in the footsteps of?
If Martha Stewart is the Queen Mother of lifestyle brands, then Gwyneth is Kate Middleton. Gwyneth’s weekly lifestyle e-newsletter, Goop, has been met with praise and criticism, but was launched in 2008 and is still going strong. The actress and mother of two has also authored two best-selling cookbooks.
The vegan actress and mother of one launched her website, The Kind Life, as an extension to her bestselling vegan diet book of the same name. The site takes the lifestyle brand approach from an eco-friendly and vegetarian/vegan lens for mothers, environmental activists and animal lovers.
Jessica, a mother of two, is the founder of The Honest Company, a brand launched in 2012 that sells toxin-free household and baby care products. The actress also wrote a book called The Honest Life, about creating a non-toxic lifestyle for her family.
Blake announced last year to UK Vogue that she would be launching a lifestyle brand similar to Goop, but hasn’t launched any products yet. “I have so many passions outside of acting and things that I grew up being good at and that I don’t utilize when acting,” Blake said.